This brief focuses on the development of a new rice cooker designed to meet consumer needs. The product should have a modern, sleek design and be easy to use. It should be able to cook multiple types of rice and grains, with precise temperature control for better taste and texture. Features such as digital interfaces, timers and auto-shutoff are desirable. The product should be energy-efficient, have safety features and be easy to clean and store. Additionally, the rice cooker should come with detailed instructions for use and care. The target audience is millennial families who value convenience, health and quality of life.